The article proposes a planning model to develop tourism from a holistic perspective that includes economic, population and social aspects. Following a participatory methodology, the objective of the study is to propose a tourism planning model that contributes to the development of rural territories based on the involvement of tourism planners in the study. A total of 205 tourism planners and 443 tourism offices participated in the study. The data obtained were analysed using the PLS-SEM method. The results indicate that tourism planning has to be carried out by a professional team with diverse technical profiles that monitors the objectives set and adapts them to changes in the environment.
Integrating AI ethics to foster employee happiness in highinteraction tourism workplaces Management Research: The Journal of the Iberoamerican Academy of Management
Purpose: This study investigates the challenges of integrating AI ethics to enhance employee happiness in high-interaction tourism workplaces, where emotional...
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