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Home Attitudes in tourism

Tourism Planning in Underdeveloped Regions—What Has Been Going Wrong? The Case of Extremadura (Spain)

August 16, 2022
in Attitudes in tourism
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Tourism Planning in Underdeveloped Regions—What Has Been Going Wrong? The Case of Extremadura (Spain)
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The article proposes a planning model to develop tourism from a holistic perspective that includes economic, population and social aspects. Following a participatory methodology, the objective of the study is to propose a tourism planning model that contributes to the development of rural territories based on the involvement of tourism planners in the study. A total of 205 tourism planners and 443 tourism offices participated in the study. The data obtained were analysed using the PLS-SEM method. The results indicate that tourism planning has to be carried out by a professional team with diverse technical profiles that monitors the objectives set and adapts them to changes in the environment.

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Blog del Profesor Rafael Robina Ramirez. Facultad de Empresa, Finanzas y Turismo

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