The article proposes a planning model to develop tourism from a holistic perspective that includes economic, population and social aspects. Following a participatory methodology, the objective of the study is to propose a tourism planning model that contributes to the development of rural territories based on the involvement of tourism planners in the study. A total of 205 tourism planners and 443 tourism offices participated in the study. The data obtained were analysed using the PLS-SEM method. The results indicate that tourism planning has to be carried out by a professional team with diverse technical profiles that monitors the objectives set and adapts them to changes in the environment.
INTEGRATING MORAL SUSTAINABILITY INTO HOTEL MANAGEMENT: A PATHWAY TOWARD SUSTAINABILITY THROUGH LAUDATO SI
Sustainability in the hotel industry extends far beyond regulatory compliance or operational efficiency (Robina-Ramírez et al., 2022); it represents a...
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