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“Every investigation pursuit some good as the object at which everything aims. Mankind is perpetually in search of moral values and right conduct, however, leading a truthful and virtuous life is not easy. Aristotle describes virtue as a habit that can be learned and gained through practice”. Aristotle’s Virtue Ethics to Business.

Rafael Robina Ramírez, Ana Leal Solís, Aloysius OSB Roets, Manuel Jesús Sánchez-González This study investigates how serious games enhance sustainability learning in tourism through cognitive–emotional activation and agency-driven behavioural pathways. The sample comprised 354 students from hospitality, culinary arts, and…

Manuel Jesús Sánchez-González, Rafael Robina Ramírez, Ana Leal Solís This study examines how Corporate Social Responsibility (CSR) can contribute to the development of a responsible governance orientation in hotel companies located in inland tourism destinations through internal organizational capabilities. Unlike…

Rafael Robina Ramírez,Jesús Sánchez,Ana Leal Solís Digital transformation is reshaping bank management through standardization, metric visibility, and technological dependence. In rural banking, these pressures coexist with community embeddedness, local service knowledge, and relationship‐based service, making team adaptation especially challenging. This…

Aloysius OSB Roets, Rafael Robina Ramírez, Ana Leal Solís The introduction of the thesis presents Laudato Si’ as the ethical foundation for rethinking sustainability in the hospitality industry. Pope Francis’ encyclical emphasises integral ecology, human dignity, responsible leadership, and the…

Rafael Robina Ramírez, Ana Leal Solís Introduction: Women’s dropout from sports practice remains a persistent challenge despite growing participation in sports tourism activities. Transformative Sport Tourism Theory (TSTT) suggests that challenging and meaningful sport experiences may foster empowerment and long-term…

Rafael Robina Ramírez, Cristian Mendoza Ovando, Aloysius OSB Roets, Aloysius OSB Roets Purpose This article examines humility-based leadership as a strategic organizational virtue and an enabler of improved organizational performance in tourism enterprises. It explores how humility fosters psychological safety,…

Given the focus of this publication, most of the works included are case studies that address different issues related to the development of border areas: energy transition, food sufficiency, tourism development, social capital, the balance between innovation and tradition in…

The aim of this paper is to study the effects of the spread of the COVID-19 virus in different regions and its impact on the economy and regional tourist flows. To this end, the researchers have been guided by a…

Purpose: This study explores the relationship between happiness and well-being, with a particular focus on how Artificial Intelligence (AI) serves as a catalyst for enhancing the quality of life of individuals with disabilities. The research aims to analyze the impact…

Purpose This study aims to define the “smart tourism employee” and explore how combining technological and interpersonal skills helps tourism workers adapt to emerging technologies. Design/methodology/approach A qualitative-quantitative methodology was used, proposing 22 indicators related to defining the “smart tourism…