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“Every investigation pursuit some good as the object at which everything aims. Mankind is perpetually in search of moral values and right conduct, however, leading a truthful and virtuous life is not easy. Aristotle describes virtue as a habit that can be learned and gained through practice”. Aristotle’s Virtue Ethics to Business.

Given the focus of this publication, most of the works included are case studies that address different issues related to the development of border areas: energy transition, food sufficiency, tourism development, social capital, the balance between innovation and tradition in…

The aim of this paper is to study the effects of the spread of the COVID-19 virus in different regions and its impact on the economy and regional tourist flows. To this end, the researchers have been guided by a…

Purpose: This study explores the relationship between happiness and well-being, with a particular focus on how Artificial Intelligence (AI) serves as a catalyst for enhancing the quality of life of individuals with disabilities. The research aims to analyze the impact…

Purpose This study aims to define the “smart tourism employee” and explore how combining technological and interpersonal skills helps tourism workers adapt to emerging technologies. Design/methodology/approach A qualitative-quantitative methodology was used, proposing 22 indicators related to defining the “smart tourism…

It is about the differences in perception and perspective towards sustainability in curricula between younger and older students. Some factors that contribute towards this variation have to do with the recent quick development of digital learning and its correlatable consequences.…

Resumen: Desde una perspectiva humanista, la IA debe servir a las personas y a su bienestar, lo que requiere tanto de desarrollo personal como de práctica y estudio. En el sector hotelero, la IA presenta retos que deben respetar la…

Purpose The heritage and tourist attractiveness of Heritage Cities have aroused interest in establishing mechanisms to enhance their value based on the development of sustainability policies. The socioeconomic and socioenvironmental valuation of these heritage sites has become a necessary tool…

The research paper underlines the importance of the environmental commitment of the community, especially in schools and religious institutions, to cultivate a sense of environmental responsibility in students. It advocates for a well-organized, professional educational approach to increase students’ environmental…

Dear Colleagues, In developed countries, the traditional agrarian vision of the rural world, which univocally identified as agrarian and rural, has given way to a multifunctional approach to this space. In the 1990s, the European Commission, through the then novel…

Abstract-Background Health and safety protocols have become a requirement to promote rural tourism (PRT). From this perspective, this paper empirically analyses how the health and safety dimensions influence the happiness of hotel managers and rural tourists in the post-Covid 19…