Spain is one of the most popular tourism destinations in the world, and one of the top ten countries in terms of tourism contribution to its economy. As tourism is causing a gravely negative impact on the environment, universities play a key role in raising student awareness and reducing the damaging consequences of said tourism. Connections between sustainability and tourism studies have received little attention in higher education. The lecturing staff and student bodies from universities were interviewed with the aim of finding out what motivates academics to develop conductors and indicators that raise environmental awareness within under-graduate Tourism degrees. Results show a different perspective on teaching sustainability within the tourism curricula at public and private universities. According to the participants, motivation and training lecturers have been the two main drivers. Results can be applied to other Tourism degrees in order to overcome the common barriers that these studies have to face to introduce sustainability in the tourism curricula.
