The digital era brings with it significant benefits, such as access to information, instant communication and process automation, which increase efficiency and productivity in various industries. However, it also presents considerable risks, such as the dehumanization of work, the loss of jobs due to automation, and the potential invasion of privacy and individual rights. These challenges underscore the urgency of adopting a “corporate humanism” approach that prioritizes human dignity over market logic and technological efficiency. The goodness of these changes and their effects on social and economic transformations will enable technology to serve the common good and integral human development, rather than being an end in itself. In this context, “entrepreneurial humanism” emerges as a necessity. This approach puts the person at the center, recognizing that technology should be a tool to improve the quality of life and promote human dignity. The goal is to create a balance where technological advances and market dynamics are aligned with ethical values and social welfare. In this way, the new digital world can be civilized, ensuring that the benefits of the digital age are distributed equitably and fairly.
INTEGRATING MORAL SUSTAINABILITY INTO HOTEL MANAGEMENT: A PATHWAY TOWARD SUSTAINABILITY THROUGH LAUDATO SI
Sustainability in the hotel industry extends far beyond regulatory compliance or operational efficiency (Robina-Ramírez et al., 2022); it represents a...
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