The analysis of social awareness about water consumption represents an essential tool for water efficiency and decision-making procedures in line with the challenges that emerged by water scarcity. The present study focuses on evaluating the perception of sustainable water consumption (SWC), considering the direct and indirect water consumption through the Water Footprint (WF) indicator and the information about the nexus between urban services and water uses. Based on the norm activation model (NAM) proposed by Schwartz (1977), this research evaluates the perception of the water footprint of different aspects of water consumption and the dependence of this perception on individual water consumption, direct or indirect, and municipal services. The methodology applied to analyse the structural model was the Structural Equation Modelling (SEM). The sample is composed of consumers in the …
Compassion-driven environmental awareness: Enhancing sustainable practices and hotel performance in the Spanish hospitality industry
Aggressive tourism consumption strains ecosystems, communities, and infrastructure, leading to environmental degradation and socio-economic challenges. Hotel managers witness firsthand the...
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