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Public interest in senior tourism has been growing recently. Senior tourism is being one of the fastest growing sectors of the tourism industry prior to the COVID-19 pandemic [1], and one likely to continue increasing with older adults making up al-most a third of the world’s population by 2050 [2]. In Spain the population over 65 years of age stands out for representing 21,65 % of the total population and for continuing to increase both in number and in proportion [3]. Senior tourism has been extensively studied with regard to its economic and social impacts on destinations [4], its contribution to the promotion of destinations [5] and its relationship with the development of educational policies aimed at improving the well-being of seniors [6,7]. The appeal of senior tourism has been commonly analysed from the perspective of the well-known push and pull theory as a tool to study tourism behaviour and consumption [8]. Pull factors have tended to be of greater scholarly interest, these being a destination’s tourism attributes deriving from its e.g. natural, cultural, historical or urban attractions [9,10], architectonic and from the religious, spiritual and intangible cultural heritage [11,12]. By contrast, push factors – pertaining to tourists’ motivations – have received less attention in new destinations such as natural parks and geoparks…
