Rafael Robina Ramírez
Business and Sociology Department, University of Extremadura, Cáceres, Spain
Ana Leal Solis
Business and Sociology Department, University of Extremadura, Cáceres, Spain
Purpose;
The submitted proposal analyzes the role that emotions play in the tourism context, which has received increasing attention and recognition (Graça Ramos, 2021; Nguyen & Lee, 2018). Emotions is also related to digital consumers, especially among young tourists. Namely, the purpose of the paper is to analyses what role that emotions play in decision making and how they affect tourism planification (Hoch, 2016; Baum, 2015; Ferreira, 2018; Wang, 2021).
Design/methodology/approach;
For the methodological design, we have relied on PLS-SEM knowledge by determining four constructs and a total of sixteen indicators to structure how emotions affect the decision-planning at the Regional and Local Governments. The study has been applied to Cáceres due to its recent award of smart city according to the report published by the International Data Corporation (IDC).
Findings;
The rise of the experiential paradigm in tourism in the last decade has made possible to observe the important role emotions play in decision-making in tourism planning (Brocado et al., 2021). This work has confirmed that emotions are quite relevant to generate any decision making which are connected to the experiences obtained from other areas such as environmental, political, social and economic. These statements are in alingned with what has already been investigated in theory, but not demonstrated in practice (Baum, 2015; Ferreira, 2020). Young digital consumers are more kind to release emotions of satisfactions due to their connections with digital stream access to tourism.
